Feeding 90,000 At The Rose Bowl


Even in the College Football Playoff era, the Rose Bowl remains one of the most impressive events of the season.  The tradition of the game itself combined with the parade and festivities, not to mention a match-up of college football powerhouses playing before more than 90,000 fans, has kept the game's allure intact while other bowl games fade into irrelevance.  This season's Oklahoma-Georgia game is the second time the Rose Bowl has been a semi-final game in the Playoff, but with two of the countries most storied programs and their passionate fanbases, this one is shaping up to be a memorable affair.

In preparation for all of these fans, SodexoMAGIC, the company providing the concessions for the event, will have 300 employees and nearly 1000 volunteers serving all 90,000 Sooners and Bulldogs.  According to the company, they expect to sell 65,000 bottles and cups of beer, 18,000 bottles of water, 18,000 hot dogs, including 1,500 of the signature Rose Bowl Grandaddy dogs that are topped with mac-n-cheese, pulled pork, bacon and barbecue sauce.  Another staple of the event, the Farm to Fan Nachos, which are house-fried chips topped with seasoned beef and salsa, is expected to sell to over 1,200 customers.  What has us salivating the most are the two specialty burgers they've got on the menu this year representing each team.  The 2003 Oklahoma Burger is a 1/2 pound patty topped with American cheese, crispy onions and BBQ pulled pork.  The 1943 Georgia Burger is a 1/2 pound burger with pimento cheese, fried green tomatoes and grilled onions.  If the game on the field doesn't satisfy the fans on New Years Day, then the food ought to.  If we were pressed to predict a winner in this one, we would have to boot the answer to "Who's hungrier?"

J.M. Glenn